スポーツマーケティング
エキスパーツ

SPORTS MARKETING EXPERTS

【 Message from CEO 】

Have you ever heard of K2, a mountain in the Karakoram Range?

At 8,611 metres, it is the second highest mountain in the world, after the well-known Everest 8,848 metres, the highest mountain in the world.

Despite being the world's second-highest peak, K2 is said to be the most difficult mountain in the world to climb, with many dangers involved in its ascent due to its significantly harsher weather conditions and sheer mountain shape than Everest. For this reason, it is known among mountaineers as the 'Savage Mountain’ and the 'Ruthless Mountain'.

The name K2SM is derived from the name of this famous mountain. By naming our company after it, we have named it K2SM to reflect our strong spirit to challenge ourselves to achieve far more difficult goals, our other name for K2 - "Savage Mountain" - and our commitment to our long-standing business, "Sports Marketing". Sports Marketing", a business we have been involved in for a long time.

K2SM is a small company that has just been born, but we are a team of professionals with an indomitable spirit of challenge. We will do our utmost to solve the various problems surrounding society and sport in all directions and realise the inherent power of sport and a future full of hope.

March, 2022

Kiyoshi Nakamura / Founder and CEO

What can K2SM do for you?

K2SM was founded in March 2022 by members who have accumulated numerous achievements on the frontlines of the sports business in Japan and abroad, from major professional sports such as baseball and football to Olympic sports and various amateur sports, including management reform of various sports organisations, new business development and the broadcasting rights business.

Since then, as a strategic consulting and marketing solutions company focusing on the sports domain, the company has been working with

We provide innovative and feasible solutions to competition organisations, sports stadium/arena operators, broadcasting and distribution companies, companies involved in the sports industry and companies that utilise sports.

We also works to develop the sports industry by gathering information on a wide range of topics, from technology used to support athletes and improve the environment related to competitions, to training gear and method development.

In addition, the company will also provide services in the entertainment area by artist Sasja Antheunis, who has provided many tunes for TV dramas and films.

Expertise / 専門知見

  • Media licensing business

    Support for the sale and purchase of international sports media rights

    ・We provide consultation for   the acquisition and sale of domestic and international broadcasting rights for events organised by international sports organisations on behalf of both the sports organisations and the media.

    Support for the sale and purchase of domestic sports media rights

    ・We provide consultation on the acquisition and sale of domestic and international broadcasting rights for events organised by international sports organisations, on behalf of both sports organisations and the media.

  • Sponsorship consultation

    For companies considering sports sponsorship, we offer suggestions on the significance of such sponsorship, negotiations for favourable sponsorship conditions and the utilisation of rights.

    Consultation for national and international sports organisations

    ・Support for finding sponsors

    ・Proposals for new sources of income, such as sports betting and gifting

    ・Producing new sports events

    Ad agency sponsor sales support

    We support sponsor sales by advertising agencies, whether or not they are purchased by us.

  • Athlete management

    Athlete endorsement support

    ・Support for top athletes to secure resources to support their activities

    ・Promotional support for their companies and supporting companies

    ・Support for commercial use of athlete portraits

    ・Support for athletes' second careers

  • Advertisement production

    Advertisement appearance casting support

    ・We propose advertising casting featuring portraits of athletes and celebrities.

    Video production

    ・We produce high-quality video productions featuring well-known international artists.

  • Music-related services

    Sound Source Production

    ・We provide services such as songwriting, sound production and rights related processing for original music for TV dramas, films and video clips.

Team / チーム

  • Kiyoshi Nakamura

    Kiyoshi Nakamura

    Founder and CEO

    Kiyoshi Nakamura is an experienced global marketing and broadcasting professional with an international reputation. He spent nearly 40 years with Dentsu Inc. in various international media and sales promotion positions in London and Tokyo, where he was instrumental in the marketing, broadcasting and hospitality rights for the FIFA World Cup and FIFA Club World Cup from 2001 to 2021, and in 2015 helped seal the deal for Dentsu to acquire one-third of premier NFL agency Athletes 1 First. He also made a significant contribution to the success of the 2019 Rugby World Cup in Japan and was recognized for his outstanding international sports business achievements when he was named in World Rugby's '100 people who have influenced rugby around the world' published in the next year. He has a large network of contacts in international sport and is one of Japan's leading sports businessmen.

  • Takashi Nakamura

    Takashi Nakamura

    Takashi Nakamura was President and Managing Director of DAZN Japan and led the launch of DAZN in the Japanese. He has over 15 years of experience managing businesses, both internationally and domestically across a wide range of sectors. Before he joined DAZN, he was President and CEO of a renewable energy company which is listed on the Tokyo Stock Exchange. After studying computer science at the University of New South Wales, Australia, he started his career with Mitsubishi Corporation in Tokyo and after 11 years moved to Silicon Valley to work for Hewlett Packard and various other tech companies in the Valley. He has over 30 years' experience in business management in a wide range of fields, including overseas, and he has excellent contacts and knowledge, especially in the OTT business, which is currently driving the sports media business.

  • Lou Thompson

    Lou Thompson

    Lou was CEO of Essentially and then CSM New Zealand/Japan as well as playing the role of head of the CSM global rugby business until 2017 when he brokered the sale of CSM NZ and Japan to Dentsu. He remained with Halo (formally CSM NZ and Japan) as the Executive Chairman until he left Halo in 2022.

    Lou is considered a global rugby specialist with his operational roles covering many aspects of the Rugby Sport business/industry, more recently with a particular emphasis on new business development in the Japanese rugby market.

    Lou kick started the Halo Sport journey when he set up Global Sports Management (GSM NZ and Japan) in 2001.

  • Takashi Mizukami

    Takashi Mizukami

    Takashi Mizukami has over 30 years of experience in producing, planning, managing and marketing sports events, as well as in the entertainment rights business. He developed his career at Dentsu Inc. and its subsidiary Dentsu Sports Partners Inc. where he acquired all-round skills in the sports business and has contributed to the success of major international events, in particular 2002 FIFA World Cup in Japan and Korea, Bledisloe Cup Tokyo 2009 and Tokyo Marathon. He also has extensive experience in marketing, broadcasting rights and other sports business for the Japan Rugby Football Union, the Japan Football Association and other sports.

  • Hiroyuki Oowatari

    Hiroyuki Oowatari

    Hiroyuki Oowatari joined Dentsu in 2001. After handling important clients such as telecommunications companies and international beverage manufacturers in the sales department, he moved to the Sports Division in 2010, where he was in charge of marketing work mainly for Olympic sports organisations until 2021. He won the All Japan Karate Championships four years in a row from his university days and was also a K1 Fighter after joining Dentsu. He used his experience in the athlete management business and produced the professional debut of former WBA middleweight boxing Super Champion Ryota Murata, and continues to support many other athletes to this day. He also has a wide range of experience in the sports field, including bidding for the WA World Swimming Championships in Fukuoka, to be held in 2023.

  • Sasja Antheunis

    Sasja Antheunis

    Partner and Composer

    Sasja is an Australian Singer, Songwriter and Lyricist based in Tokyo. She majored in voice improvisation at the Victorian College of the Arts Secondary School. She came to Japan in 2005 and began working for a trading company focused on luxury brands. Her role was the international team leader and head fashion buyer for the United States and Europe. During this period in Japan, she developed relationships within the music industry and started writing and singing songs for Japanese Television Dramas, Movies, Animation and more.

    She thinks outside of the box and brings new ideas, a wide variety of talents and expertise.

  • Nakajima Paris

    Nakajima Paris

    Paris was raised in both UK and Japan, speaking both languages but also navigating both cultures. He honed his skills at Yokohama F Marinos Academy before playing several years across Europe. He has also represented Canada U20/U23 and A National team. After retiring he put his focus into creating opportunities for Japanese players to experience football outside of Japan. Since becoming a FIFA licensed agent in 2023 he aims to help players reach their full potential both on and off the pitch.Over close to a decade paris has shepherded players and entire teams to many of the biggest clubs in Europe and England.

Projects / プロジェクト

  • IJF  International Judo Federation

    IJF International Judo Federation

    Marketing and broadcasting support for

    World Judo Championships

    2022 Tashkent / 2023 Doha